Understanding Hidden Bias

Friday, May 29th, 2020

As real estate professionals, you’re well aware that steering clients to a particular neighborhood or home based on their race, ethnicity, or other protected class is flat-out illegal under fair housing laws.  You’ve been reminded in ethics training and continuing education classes of your obligation to treat all clients and consumers equally.  But it’s possible your unconscious mind could still be putting you at risk.

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Fifty-six percent of consumers say that despite the ongoing COVID-19 pandemic, they would attend an open house or take a home tour without hesitation, according to the Back To Normal Barometer from research company Engagious. Additionally, nearly half of respondents to the survey say they would return to activities such as taking a cruise, attending a live sporting event, or staying at a hotel.

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Acknowledging the many unknowns in relation to the COVID-19 virus, Lawrence Yun, chief economist for the National Association of REALTORS®, sounded cautious optimism about where the economy is heading and highlighted positive indicators in the residential real estate market at the Residential Economic Issues and Trends Forum on May 13 at the 2020 REALTORS® Legislative Meetings.

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Now more than ever American families rely on REALTORS to help them defend and protect the American Dream of Homeownership!  The “Protect Your Investment–A Guide For At Risk Homeowners” was developed to help those who are experiencing financial difficulties as a result of the COVID-19 pandemic.  This resource is a free benefit of your REALTOR membership.

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