Using the REALTOR® Trademark

As a REALTOR® member of the Association, NAR grants you a limited license to use the REALTOR® Marks to indicate membership in NAR subject to NAR’s Trademark Rules.

Keep the following in mind when using the REALTOR® Marks:

  • Members may use the REALTOR® Marks for the sole purpose of indicating membership in NAR.
  • The REALTOR® Marks may not be used to connote a profession or title.
  • Members may only use the REALTOR® Marks in connection with their real estate business.

Have you ever wondered what the correct pronunciation is for REALTOR®?  So many people say re’al-a-tor but it does not have three syllables!  The correct pronunciation is REAL-tore and is only two syllables (see page 4 of the manual).

What makes a REALTOR® different from a regular real estate agent?  A REALTOR® is a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics; in other words, that person is a member of the National Association of REALTORS® (see page 4 of the manual).

For this and additional information on how to use the trademark correctly, including in firm names and advertising, please check out the Membership Mark Manual on our website.

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